The Musée de la Publicité is a museum of advertising history located in the Louvre's Rohan and Marsan wings, Ier arrondissement, at 107, rue de Rivoli, Paris, France. It is open daily except Monday; an admission fee is charged.
The museum first opened in 1978 as the Musée de l’Affiche, and is now a branch of Les Arts Décoratifs focusing on advertisements. It contains about 50,000 posters dating between the 18th century and World War II, with a further 50,000 posters dating from the 1950s to the present, over 20,000 film advertisements, more than 30,000 newspaper and magazine advertisements, as well as radio advertisements and promotional items. The museum presents both temporary exhibits and rotations from its permanent collection.